The much loved fashion store H&M are launching a new
range of fabulous beauty products. (“Yes” - we hear you cry!)
This autumn the range will be launched into over 900 stores
worldwide and also on their website. The new line will include a lust-worthy range of
make-up products, haircare, bodycare and beauty tools.
We all know and love H&M for their trendy designs and
affordable prices, so this leaves us longing to try the new beauty collection for ourselves.
As always, fashion and trends are at the forefront of H&M’s
designs, and we wouldn't expect anything less from their make-up. The collection will focus on seasonal trends,
ideas and colours.
It’s not just us who are thrilled though, Sara Wallander,
concept designer at H&M Beauty tells us “We are very excited to have
‘fashion for the face’ on offer at H&M. It’s an opportunity to be
inventive, creative and to have fun with colours”.
H&M stores will have dedicated beauty areas dotted
throughout, so whether you’re after a natural, classic, or fashion-forward
look, there’ll be something for everyone (another reason why we love H&M at
TLBG HQ!)
The biggest reason we are shaking with adrenaline is because
when the range hits the stores, there’ll be over 700 beautifully packaged
products *jaw drops*…
They’ll also be adding seasonal and limited edition
collections, and if they’re anything like their fashion range we're in for
some serious beauty treats!
The range, which will replace existing beauty products at
H&M, will also include two subsidiary collections: a premium beauty line and a conscious range
of Ecocert-approved sustainable products.
Roll on autumn!
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